Relationships, not lists
I do not buy a database and spray it. I find the two or three people in a market who can vouch for you, and the first deals come through them. That is how 150+ partnerships got built.
Partnerships · Customer Success · Go-to-Market
Open a new market.
Sign the partners.
Keep the accounts.
I run go-to-market for companies expanding into Türkiye, the Gulf, India and Southeast Asia. Not a strategy deck. I make the first calls, sign the first partners, and stay for the part where accounts actually renew.
30 minutes, no pitch. You leave with the first three things I would change.
🌍 13 countries worked in
🤝 150+ partnerships
♻️ Accounts that renew
0+
B2B partnerships built and owned
0
Countries worked in, on the ground
0+
Companies reached in outbound
0+
Client meetings held
References
On the ground, not on a slide
I have worked in 13 countries and lived two years in India. I know what a meeting in Delhi, Dubai or Istanbul actually looks like, and why the third one is the one that matters.
You keep everything
The partner list, the playbook, the CRM and the relationships live in your company under your name. When the engagement ends you are not left with a folder of decks.
Ways to work together
Two ways I plug in
Both start the same way, with a paid two-week map of the market. What happens after that is your call.
Go-to-Market build
I build the market entry and partner motion inside your team, then hand it over with everything written down.
- Built in your stack and your name, not mine
- Weekly working sessions, async review in between
- Partner playbook, outreach templates, onboarding SOPs
- Your team runs it after handover, coached through the first quarter
Partnerships as a service
I operate the market as your person on the ground: outreach, partner recruitment, onboarding and the account care afterwards.
- Outreach and partner recruitment run end to end
- Everything goes out in your name, approved by you
- Weekly pipeline and partner report, one page
- Switch to the build model whenever you want it in house
What sits inside
Six things I actually do
Most engagements use three or four of these. You do not pay for the ones you already have.
Market entry & go-to-market
Qualifying the segment, mapping the decision chain, and finding the local sponsors who make the first deals possible. I have opened Azerbaijan, Indonesia, Malaysia and Singapore this way.
You get: a named target list, the decision map, and the first meetings booked.
B2B partner network building
Recruiting, onboarding and growing networks of agents, distributors, corporate clients and institutions. 150+ built and owned so far, plus 110+ institutional partnerships signed earlier in my career.
You get: signed partners, an onboarding flow, and a tier structure that survives growth.
Customer success & retention
Owning the relationship after the contract is signed. Account plans, the month three check nobody schedules, quarterly reviews, and the churn signals that show up long before the renewal email.
You get: an account care rhythm, early churn warnings, and a reason for clients to renew.
Outbound & pipeline development
Account-based outreach that reads like a person wrote it. At Draco I reached 250+ companies across the UAE, Saudi Arabia and Türkiye and opened 50+ enterprise conversations from it.
You get: a working outbound motion, the messaging that earned replies, and a live pipeline.
CRM & revenue systems
The system underneath all of it. HubSpot at admin level, full CRM implementations across retail, hospitality and financial services, plus the marketing to sales handoff so good leads stop going cold.
You get: one pipeline everyone uses, clean definitions, and reporting you can answer questions from.
Enablement & documentation
Onboarding programmes, partner handbooks and manager SOPs that replace ad-hoc training. Written so the next person can run the motion without calling me.
You get: the playbook, the templates, and a team that does not depend on one person.
How it works
From cold market to first signed partner
The timings below are what I actually plan against. Markets differ, and I say so early when one is moving slower.
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Days 1 – 14
Map
Who actually buys this in that market, who has to vouch for you, and why deals stall today. I read your pipeline and talk to the people who lost the last three deals.
Output: a written market map and a target list with names on it. -
Days 14 – 45
Open
First conversations. Local sponsors, chambers, existing customers, whoever gives you a warm route in. Cold outreach only where there is no warmer path, and always in your name.
Output: first meetings held, and an honest read on which segment responds. -
Days 45 – 90
Build
Turning conversations into signed partners: terms, onboarding, the first joint activity, and the CRM and reporting so this is visible to you rather than living in my head.
Output: signed partners, an onboarding flow, and a weekly one-page report. -
Day 90 onwards
Keep
The part most people skip. Account care, the month three check, quarterly reviews and expansion. Either I keep running it, or your team takes it with the playbook written.
Output: renewals, referrals, and a motion that does not depend on me.
Fit
I would rather say no early
This works well for some companies and badly for others. Here is the honest split, so neither of us wastes a quarter finding out.
Good fit
- B2B, where a deal is worth a real relationship rather than a checkout page
- You are entering a market where you have no people yet
- Someone senior is available to take the calls I book
- You can decide in days, not by committee over months
- You want the partner relationships to belong to you afterwards
Probably not
- Low ticket self-serve, where volume matters more than relationships
- You want leads delivered without anyone building a relationship
- You need somebody physically in your office five days a week
- The product has not closed a single customer yet anywhere
- You are looking for a vendor to blame rather than a partner to work with
Stack
Tools I run this on
All of it lives in your account, not mine. If you already have a stack, I work in yours.
Find
Run
Automate
Report
Who you would be working with
One person, not an agency.
I am Tunahan. I have spent the last five years opening markets and building partner networks, two of those years living in India and working across Asia and the Gulf. Today I run partnerships and marketing operations for a network of 60+ international offices.
You get me, not a junior on a rotation. That means I take fewer clients, I say no when the fit is wrong, and the person in your first call is the person doing the work. I think in checklists and roadmaps.
05 / Writing
How I actually work
Field notes on the systems behind the results. No theory, only what I have run myself.
Marketing operations
Running One HubSpot Instance Across 60 Offices
Pipeline design, permissions, and the adoption work that decides whether anyone uses the CRM.
Revenue operationsMarketing to Sales Handoff: Where the Leak Actually Is
Most B2B pipelines leak at the handoff, not at the top. The four places it happens.
Market entryWhat I Actually Do in a New Market
Thirteen countries later: what survived, and the three habits I dropped along the way.
Free · No pitch
Let's explore synergies.
A 30-minute call where we look at your customer success, partnerships, or market-entry challenge together, and I show you exactly how I would approach it.
Available Monday – Saturday · 09:00 – 18:00 · Türkiye time (GMT+3)
FAQ
Questions I get asked a lot
What exactly do you do?
I run go-to-market for companies entering a new country. In practice that means three things: finding and signing the local partners who open doors, building the outbound and pipeline motion behind them, and keeping the accounts that come out of it. I have built 150+ B2B partnerships and worked on the ground in 13 countries.
Are you a consultant or do you join the team?
Both, depending on the model. In a Go-to-Market build I sit inside your team, build the motion with your people and hand it over documented. In Partnerships as a service I operate the market for you: I do the outreach, book the meetings and manage the partners, always in your name and with your approval on anything that goes out.
Which markets do you actually know first hand?
Türkiye, India, the UAE and Saudi Arabia are the ones I know from living and working in them rather than from research. I have also run market entry projects into Azerbaijan, Indonesia, Malaysia and Singapore, and worked across 13 countries in total. If you ask me about a market I do not know, I will say so.
How do you charge, and how does a project start?
Almost everything starts with a paid two-week market map: I look at who buys, who has to vouch for you and why deals stall today, and come back with a written map and a target list. From there it is either a fixed-scope build or a monthly retainer if I am running the market for you. No long lock-in on the first engagement.
What size of company is this for?
Companies with a proven offer in at least one market that now want a second or third, and no team on the ground there yet. That is usually somewhere between a scaling B2B company and a group with dozens of offices. If you have not closed a customer anywhere yet, partnerships are not your bottleneck.
Where are you based and which time zones do you cover?
Istanbul, GMT+3. That is a full working day of overlap with London, Belgrade, the Gulf and most of Europe, and a morning overlap with South and Southeast Asia. I work in Turkish and English, with elementary Arabic and Hindi that is enough for courtesy and context in a room.
Updated: August 2026
06 / Contact
Let's build something global together
If you need marketing operations that hold together across markets, a CRM people actually use, or partnerships that produce, I'd be glad to hear from you.
Available fully remote from Istanbul (GMT+3, overlaps London and Belgrade). Open to relocating to London or Belgrade.