Notes from the field
Marketing operations, CRM and revenue systems, B2B partnerships, market entry and client retention. Field notes from Türkiye, India, the Gulf, Southeast Asia and Eastern Europe, written from the road rather than the textbook.
Running One HubSpot Instance Across 60 Offices
Pipeline design, custom properties, permissions and the adoption work that decides whether anyone actually uses the CRM. Plus the two things I would do differently.
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The CRM Implementation Checklist I Wish I Had Started With
Twenty steps in the order the decisions actually arrive: what to settle before you buy, what to migrate, what to leave behind, and why parallel running kills rollouts.
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Marketing to Sales Handoff: Where the Leak Actually Is
Most B2B pipelines leak at the handoff, not at the top. The four places it happens, the metrics that tell the truth, and the thirty minute meeting that fixes most of it.
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The Marketing Plan That Survives Ten Time Zones
One shared view, filled in locally. What each office reports, the asynchronous cadence behind it, and how off-plan markets surface in month two instead of quarter three.
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Loyalty Programmes: Why Most of Them Buy Nothing
Most programmes discount the customers who would have bought anyway. What to measure instead, tiers people actually care about, and the B2B version nobody calls loyalty.
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Why B2B Clients Actually Leave (And the Boring Habits That Keep Them)
Clients rarely leave over price. The real churn signals, the month three problem nobody plans for, and the unglamorous habits that keep accounts renewing.
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Doing Business in India: Seven Things Nobody Tells You
Two years living and working in India. Why business starts at the third meeting, how price sensitivity gets misread, and what actually builds trust.
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How to Build a B2B Partner Network From Zero
150+ partnerships later: how to find the first ten partners, what to offer them, how to onboard at scale, and why signed partners is the wrong metric.
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Selling in the Gulf: How B2B Deals Actually Close
From 250+ companies reached across the UAE, Saudi Arabia and Türkiye: who has to vouch for you, why the two markets are not one, and when speed actually arrives.
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Doing Business in Türkiye: What Foreign Companies Get Wrong
Meeting culture, why olur is not yes, invisible hierarchies, payment terms that decide deals, and the calendar that quietly kills quarters.
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What I Actually Do in a New Market (And What I've Stopped Doing)
An afternoon with a tour operator in Sri Lanka taught me more than six weeks of research. Thirteen countries later, here is what survived, and the three habits I dropped along the way.
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Two Years in Asia: Building Across Borders
Thirteen countries, 105+ B2B partnerships and an MBA in India. A photo essay on two years of global operations, business development and partnership building across Asia and Eastern Europe.
Read more →What 150+ Partnerships Across 3 Countries Taught Me About Trust
Speed impresses, but consistency wins. Five lessons from building B2B partner networks in Türkiye, India and the UAE, and why the relationship really starts after the contract is signed.
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